FoodPolka

FoodPolka

Food & Beverage Brand Strategy, Consumer Insight & Visual Storytelling | Los Angeles & Orange County

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beverage CPG consumer, food and beverage branding, food and beverage advertising strategies, food and beverage marketing tactics, food and beverage consumer focus groups, food and beverage brand development, food and beverage market research, food and beverage advertising campaigns, food and beverage brand identity, food and beverage advertising effectiveness, food and beverage brand storytelling, food and beverage advertising insights, food and beverage consumer behavior, food and beverage persuasive messaging, food and beverage, food and beverage branding, food and beverage advertising, food and beverage CPG packaging, food and beverage market data analysis, Los Angeles, advertising content, media production, Phoode, marketing strategies, food service brands, food media, professional journey, creative journey, storytelling, authentic narratives, enduring brands, meaningful connections, food polka, marta fowlie

My Food + Beverage Branding & Advertising Insights

January 24, 2023 by Food Polka

I’ve been loving the world of food and beverage branding and advertising since my childhood in communist Poland, where I maniacally collected and studied Western CPG packaging and ads. After earning an MA in sociology and studying human behaviors and persuasion, I worked with food and beverage CPG consumer focus groups and market data analysis. My creative calling and instincts eventually led me to my current endeavors in Los Angeles where I produce food and beverage advertising content and media, […]

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Categories: Beverage Styling, creative direction, Fish, food marketing, food photography, food styling, Lobster, Phoode.com, Salmon, Scallops, Sea Food, Shellfish, Shrimp • Tags: art director, beverage stylist Los Angeles, creative director, creative director los angeles, creative food stylist los angeles, culinary producer, fast food photographer, fast food photography los angeles, fast food stylist, food marketing expert, food photographer los angeles, food photography producer, food stylist, food stylist los angeles, onwhite food photographer, phoode, restaurant branding, restaurant designer, restaurant marketer, restaurant marketing expert, restaurant photographer, restaurant photographer los angeles

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food product styling, food product photography, cpg product styling, food cpg photography, food cpg marketing, food cpg stylist, food cpg photographer, food cpg marleting, food stylist los angeles, food phorographer los angeles, food polka, marta fowlie, phoode, cookies, cookie mix, baking mix, baking product

Lura’s Kitchen Cookies Product Photography 🍪🍪🍪

October 26, 2021 by Food Polka

My role as a producer for Lura’s Kitchen Cookies Product Photography was to bring the client’s vision to life through compelling imagery that showcases their cookie mix product line. As a creative director, director of photography, and food stylist, I worked closely with the client to ensure their cookies were presented in an enticing and visually appealing manner. I focused on capturing the essence of the baked goods and highlighting their delicious flavors and textures. I guided the client away […]

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Categories: Apple Cider, Beverage Styling, Bloody Mary, Capuccino, Creative Content Development, creative direction, creative direction, Culinary Production, Culinary Writing, food advertising, Food Photography, Food Photography Production, food styling, Food Styling, Food Video Production, Liquors, Martini, Mojito, Published by Marta Fowlie, Services • Tags: art director, commercial food stylist los angeles, cookie mix, cream cookies, culinary content producer, food photographer, food product photographer, food product stylist, food service food styling, food stylist los angeles, product photographer, Product stylist, tea cookies

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Up-close Cocktails Drink Stylist 🍸🍹

July 22, 2021 by Food Polka

I served as the drink stylist and provided creative direction for all the cocktails, as well as prop styling. The main concept was to capture a diverse range of cocktail drinks with varied textures, transparency, colors, and serving styles. Employing a close-up approach, I aimed to showcase the flavors and temperature of each drink, reflecting the environments where they are traditionally enjoyed. Have a Project in need of a Drink Stylist, Food Stylist or Food Photographer? GET in TOUCH 📞

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Categories: Apple Cider, Beverage Styling, Bloody Mary, Capuccino, Creative Content Development, creative direction, food advertising, Food Styling, food styling, Liquors, Martini, Mojito, Published by Marta Fowlie • Tags: bar, beverage stylist Los Angeles, coctail, commercial food stylist los angeles, drink, drink stylist Los Angeles, food service food styling, food stylist los angeles, pub, restaurant

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Phoode® Produce Polaroids 🎇

March 16, 2021 by Food Polka

The Phoode.com social media branding campaign proved to be highly successful, driving significant traffic to the website and boasting an impressive conversion rate. The concept centered around capturing various types of vegetables, fruits, and produce, each adorned with a branded sticker or wrap displaying the Phoode® platform name. These images depicted the produce during food preparation actions, such as slicing or chopping, showcasing the connection between the ingredients and the meals prepared by consumers in their kitchens. To further engage […]

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Categories: Apple Cider, Beverage Styling, Bloody Mary, Capuccino, Creative Content Development, creative direction, food advertising, Food Styling, food styling, Liquors, Martini, Mojito, Published by Marta Fowlie • Tags: commercial food stylist los angeles, food service food styling, food stylist los angeles, fruit, grapefruit, polaroids, produce

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food product styling, food product photography, cpg product styling, food cpg photography, food cpg marketing, food cpg stylist, food cpg photographer, food cpg marketing, food stylist los angeles, food photographer los angeles, food polka, marta fowlie, phoode, frozen food, french fries, lamb weston, potato product, potatoes,

Lamb Weston French Fries Styling 🍟

April 2, 2019 by Food Polka

This project has truly pushed the boundaries of my skills as a food stylist. Lamb Weston is one of the world’s largest producers and processors of frozen French fries, waffle fries, and other frozen potato products. Landing this opportunity with such a brand giant was no small feat, especially since they sought someone with prior experience in styling French Fries. Luckily, my portfolio boasted some of the most enticing images of French Fries, which perfectly aligned with the creative director’s […]

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Categories: Dinner, food advertising, french fries, Lunch • Tags: beverage stylist Los Angeles, commercial food stylist los angeles, food service food styling, food stylist los angeles, french fries styling, lamb weston, pub, restaurant

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food product styling, food product photography, cpg product styling, food cpg photography, food cpg marketing, food cpg stylist, food cpg photographer, food cpg marketing, food stylist los angeles, food photographer los angeles, food polka, marta fowlie, phoode, minute maid, drink, soft drink, juice, beverage stylist, drink stylist, beverage stylist, drink photographer, beverage photographer, coca-cola, juice stylist

Minute Maid Product Photography

March 30, 2019 by Food Polka

For Minute Maid, I had the privilege of spearheading multiple seasons of image and GIF production in collaboration with their creative agency. Our goal was to create playful and colorful content for Instagram, aligning seamlessly with the campaign’s emphasis on authenticity and mirroring a natural user-generated feel. I oversaw every aspect of the photography production process, from food and beverage photography to styling and postproduction. Working closely with the client, we crafted visuals that not only showcased Minute Maid products […]

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Categories: Food Photography, Food Styling, Uncategorized • Tags: beverage stylist Los Angeles, drink stylist Los Angeles, food photographer los angeles, food stylist los angeles, Minute Maid

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phoode, apples, peeler, corer, food product styling, food product photography, cpg product styling, food cpg photography, food cpg marketing, food cpg stylist, food cpg photographer, food cpg marketing, food stylist los angeles, food photographer los angeles, food polka, marta fowlie, phoode, kitchen utensils styling, food prep photography, small utensils brand, cutlery brand, cooking utensils, produce styling, editorial food styling, editorial food photography

Small Kitchen Utensil Photography 🥄 🍴 🔪

February 22, 2019 by Food Polka

We’re diving deep into how these sharp, small kitchen utensil tools get the job done in the kitchen and highlighting all the different roles they play. From their unique shapes to what they’re meant for, we’re uncovering all the cool stuff about them. It’s not just about being practical; we’re also getting creative with these kitchen gadgets. This project focuses on the story of the sharp metal tools we use in the kitchen. We’re not just talking about their physical […]

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Categories: creative direction, food photography, food styling, Phoode.com • Tags: agata pec photography, creative director, creative director los angeles, creative food stylist los angeles, food photographer los angeles, macro food photography, phoode, Small Kitchen Utensil photography

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meyer lemon recipe, tofu cheesecake, vegan cheesecake recipe, healthy cheesecake, food polka, recipe developer los angeles, chef los angeles

Meyer Lemon Tofu Cheesecake “On the fly” 🍋

February 11, 2019 by Food Polka

How did this tofu cheesecake come to be? Over the winter holidays, my mom visited from Poland, and we baked traditional Polish gingerbread for Christmas. It turned out a bit dry, and I wasn’t thrilled about eating it on its own. I ended up freezing the leftovers, thinking they’d make an amazing crust for a pie or cheesecake someday. Fast forward to my friend’s birthday this week—I wanted to bake something special. I remembered that crust sitting in my freezer, […]

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Categories: Cake, Lemon, Privet Chef Events, Recipe Development, Vegan

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Pasta Fireplace

January 29, 2019 by Food Polka

Can pasta fireplace keep you warm? For food styling bookings and inquiries about food photography or video production or with various questions please click here to contact Food Polka

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Categories: Animation, Creative Content Development, creative direction, Editorial, food advertising, Food Art, Food Photography, Food Styling, Ingredients, Kiwi, Lemon, Marta Fowlie, Pasta, Services, Stop Motion Animation • Tags: food photographer los angeles, food styling los angeles, food stylist los angeles, published by Marta Fowlie

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