FoodPolka

FoodPolka

Food & Beverage Brand Strategy, Consumer Insight & Visual Storytelling | Los Angeles & Orange County

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LASAN OrganicsLA food composting campaign Los Angeles, LASAN OrganicsLA campaign

Translating Food Culture Into Behavior: LASAN Organics Campaign for the City of Los Angeles 🗑️🍌

September 24, 2026 by Food Polka

Recently, Food Polka worked on Los Angeles Sanitation and Environment’s OrganicsLA / “Green Bin It, LA” campaign for LASAN that was supposed to teach city residents and restaurant owners about composting and using LASAN green bins for composting food scraps. Food Polka contributed to both the creative and production teams when it comes to food behaviors, working closely with the agency and producer on the culinary concepts, cultural representation of food, and direction of the residential scenes. A public campaign […]

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Categories: Creative Content Development, Culinary Production, Food Photography, Food Photography Production, Food Styling, Food Video Production • Tags: composting, creative director, food photography, food stylist los angeles

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Phoode, food & bev advertising platform, food photography platform, food & bev marketing platform, food and beverage marketing, find food photographer, food branding platform,

How’s Phoode Helping Food & Bev Branding and Advertising?

May 28, 2025 by Food Polka

As the founder of Food Polka, I also founded Phoode® to bring together two needs I kept encountering in my work: food and beverage businesses needed the right creative people for their projects, and talented food creatives needed a better way to be found and hired. Producing the work gave me a view of both sides, from finding a food stylist with the right skills to putting together a team that could deliver within a client’s budget. I wanted to […]

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Categories: Apple Cider, Beverage Styling, Bloody Mary, Cappuccino, Creative Content Development, creative direction, food advertising, food styling, Food Styling, Liquors, Martini, Mojito, Published by Marta Fowlie • Tags: commercial food stylist los angeles, CPG brand, Direct to Consumer (D2C), food service food styling, food stylist los angeles, fruit, grapefruit, polaroids, produce

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dog food stylist, dog food, just food for dogs, dog food photographer, dog food advertising, dog stylist, food polka, marta fowlie

Dog Food Stylist Works with Puppies 🐶 for Just Food for Dogs 🐾

January 17, 2025 by Food Polka

Working as a dog food stylist 🐶 for the Just Food for Dogs brand was one of Food Polka’s most fun projects in 2024. It’s not just about the shoots or the campaigns; it’s about the magic of being surrounded by these incredible creatures. Two years ago, I lost my beloved dog, Jack. He was my companion for 17 years, and to this day, I haven’t brought another dog into my life. Jack was irreplaceable. However, my work allows me […]

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Categories: creative direction, Fish, food marketing, Food Photography, food photography, Food Photography Production, Food Styling, food styling, Food Video Production, Lobster, Phoode.com, Salmon, Scallops, Sea Food, Services, Shellfish, Shrimp • Tags: art director, beverage CPG social media content, beverage social content, creative director, creative director los angeles, creative food stylist los angeles, culinary producer, Direct to Consumer (D2C), fast food photographer, fast food photography los angeles, fast food stylist, food CPG social media content, food photographer los angeles, food photography, food photography producer, food social content, food stylist, food stylist los angeles, onwhite food photographer, phoode, restaurant branding, restaurant designer, restaurant marketer, restaurant marketing expert, restaurant photographer, restaurant photographer los angeles, social content, social media content producer, social media content production, social media content production los angeles

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food polka; marta fowlie; restaurant photography; restaurant photographer los angeles; food photographer los angeles; food stylist los angeles; middleeastern cuisinge photography; food photography; mediterranean food photographer los angeles; catering photographer; menu photographer, Mediterranean food photography

Mediterranean food photography for Green Olive fast casual restaurant chain 🌯

September 5, 2024 by Food Polka

I recently had the pleasure of working with The Green Olive, a Southern California-based fast-casual restaurant chain and catering service, to completely reimagine their visual branding. They came to me with the goal of capturing their Mediterranean dishes in a new light—literally. The challenge was to create Mediterranean food photography that stood out with crisp, hard lighting and a beautifully styled aesthetic that reflected their unique offerings while setting them apart from competitors 🥗 As the creative director and photography […]

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Categories: creative direction, Fish, food marketing, food photography, Food Photography, food styling, Lobster, Phoode.com, Salmon, Scallops, Sea Food, Services, Shellfish, Shrimp • Tags: art director, creative director, creative director los angeles, creative food stylist los angeles, culinary producer, fast food photographer, fast food photography los angeles, fast food stylist, food photographer los angeles, food photography, food photography producer, food social content, food stylist, food stylist los angeles, onwhite food photographer, phoode, restaurant branding, restaurant designer, restaurant marketer, restaurant marketing expert, restaurant photographer, restaurant photographer los angeles, social media content production los angeles

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Marta Fowlie; Food Polka; Phoode; Jayme Burrows; Food CPG Product; Annie's Brand; Crackers; Grahams; Dressing; Cinnamon Rolls; Food Product Photographer; CPG Lifestyle Photographer; CPG Food Stylist; CPG Creative Director; Prop Stylist; Food Product Stylist; Food Photographer; Food Lifestyle, Annie's Brand Products

Lifestyle in Motion: Moms and Kids Enjoying Annie’s Brand Products

July 3, 2024 by Food Polka

Food Polka worked on a lifestyle product photography shoot for nut-free alternatives to peanut butter and chocolate-hazelnut spread. Bringing children into the photographs gave the products a different kind of appeal: we could see how they were handled, eaten, and enjoyed. That experience sparked the idea for a self-initiated project featuring moms and kids enjoying Annie’s brand products, exploring how food CPG brands can show the family moments their products belong in. A package tells shoppers what the product is, […]

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Categories: creative direction, Fish, food marketing, Food Photography, food photography, food styling, Lobster, Phoode.com, Salmon, Scallops, Sea Food, Services, Shellfish, Shrimp • Tags: art director, beverage CPG social media content, beverage social content, CPG brand, CPG product, crackers, cream cookies, creative director, creative director los angeles, creative food stylist los angeles, culinary producer, Direct to Consumer (D2C), fast food photographer, fast food photography los angeles, fast food stylist, food CPG social media content, food photographer los angeles, food photography producer, food social content, food stylist, food stylist los angeles, helathy salad, onwhite food photographer, phoode, restaurant branding, restaurant designer, restaurant marketer, restaurant marketing expert, restaurant photographer, restaurant photographer los angeles, salad dressing, social content, social media content producer, social media content production, social media content production los angeles, tea cookies

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Social Media Content Production for Food, Beverage, and Hospitality Brands

June 27, 2024 by Food Polka

When we study food and beverage advertising on Instagram, one click on a drink ad can open the floodgates to dozens of similar products. Different cans, different colors, the same promise. 💥 At Food Polka, we pay attention to what happens after that first click because social media content production needs to give people a reason to choose your product. We explore this pattern in our article on the scarcity mindset in food marketing. We create ad campaigns and produce […]

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Categories: creative direction, Fish, food marketing, food photography, food styling, Lobster, Phoode.com, Salmon, Scallops, Sea Food, Shellfish, Shrimp • Tags: art director, beverage CPG social media content, beverage social content, creative director, creative director los angeles, creative food stylist los angeles, culinary producer, Direct to Consumer (D2C), fast food photographer, fast food photography los angeles, fast food stylist, food CPG social media content, food photographer los angeles, food photography producer, food social content, food stylist, food stylist los angeles, onwhite food photographer, phoode, restaurant branding, restaurant designer, restaurant marketer, restaurant marketing expert, restaurant photographer, restaurant photographer los angeles, social content, social media content producer, social media content production, social media content production los angeles

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fast food branding, restaurant photography, fast food chain, food polka, marta fowlie, phoode, food photographer los angeles, food stylist los angeles, fast food stylist los angeles, restaurant food photographer los

Fast Food Photography for a Fast-Casual Asian Restaurant Chain 🥟🍛🍚🍜🥢

April 16, 2024 by Food Polka

We were commissioned to produce branding and menu food photography for Titan’s Pho, a fast-casual restaurant chain, planning to franchise its restaurant concept. The client sought a cohesive look and style for their five different menu lines, evoking the essence of on-white fast food photography. The place serves a mixture of Asian cuisines with Vietnamese, Thai, and Chinese influences 🍜 🍛 🍚 🍝 🍲 🥗. The scope of the project included creating the brand’s visual identity for their entire food […]

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Categories: creative direction, Fish, food marketing, food photography, Food Photography, food styling, Lobster, Phoode.com, Salmon, Scallops, Sea Food, Services, Shellfish, Shrimp • Tags: art director, creative director, creative director los angeles, creative food stylist los angeles, culinary producer, fast food photographer, fast food photography los angeles, fast food stylist, food photographer los angeles, food photography, food photography producer, food stylist, food stylist los angeles, onwhite food photographer, phoode, restaurant branding, restaurant designer, restaurant marketer, restaurant marketing expert, restaurant photographer, restaurant photographer los angeles

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Why do I eat IncrEDIBLE PHOODE plant-based meat?

March 28, 2023 by Food Polka

I took on the roles of an executive producer, tabletop director, and food stylist to create a social media-style commercial that explores different types of consumers and their reasons for choosing and incorporating plant-based meat products into their daily routines. This engaging ad employs storytelling techniques featuring elements of lifestyle, tabletop food close-ups, preparation scenes, and witty human-like oops moments. By showcasing the versatility of plant-based meat, the films present a wide range of meal ideas to inspire consumers. The […]

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Categories: Apple Cider, Beverage Styling, Bloody Mary, Cappuccino, Creative Content Development, creative direction, Culinary Production, food advertising, food photography, Food Photography, Food Photography Production, Food Styling, food styling, Food Video Production, Liquors, Martini, Mojito, Published by Marta Fowlie, Services • Tags: commercial food stylist los angeles, food service food styling, food stylist los angeles, fruit, grapefruit, polaroids, produce

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beverage CPG consumer, food and beverage branding, food and beverage advertising strategies, food and beverage marketing tactics, food and beverage consumer focus groups, food and beverage brand development, food and beverage market research, food and beverage advertising campaigns, food and beverage brand identity, food and beverage advertising effectiveness, food and beverage brand storytelling, food and beverage advertising insights, food and beverage consumer behavior, food and beverage persuasive messaging, food and beverage, food and beverage branding, food and beverage advertising, food and beverage CPG packaging, food and beverage market data analysis, Los Angeles, advertising content, media production, Phoode, marketing strategies, food service brands, food media, professional journey, creative journey, storytelling, authentic narratives, enduring brands, meaningful connections, food polka, marta fowlie

My Food + Beverage Branding & Advertising Insights

January 24, 2023 by Food Polka

I’ve been loving the world of food and beverage branding and advertising since my childhood in communist Poland, where I maniacally collected and studied Western CPG packaging and ads. After earning an MA in sociology and studying human behaviors and persuasion, I worked with food and beverage CPG consumer focus groups and market data analysis. My creative calling and instincts eventually led me to my current endeavors in Los Angeles where I produce food and beverage advertising content and media, […]

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Categories: Beverage Styling, creative direction, Fish, food marketing, food photography, food styling, Lobster, Phoode.com, Salmon, Scallops, Sea Food, Shellfish, Shrimp • Tags: art director, beverage stylist Los Angeles, creative director, creative director los angeles, creative food stylist los angeles, culinary producer, fast food photographer, fast food photography los angeles, fast food stylist, food marketing expert, food photographer los angeles, food photography producer, food stylist, food stylist los angeles, onwhite food photographer, phoode, restaurant branding, restaurant designer, restaurant marketer, restaurant marketing expert, restaurant photographer, restaurant photographer los angeles

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