FoodPolka

FoodPolka

Food & Beverage Brand Strategy, Consumer Insight & Visual Storytelling | Los Angeles & Orange County

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Polaroid-style Phoode® bananas sticker campaign still with produce and invitation to join.

Phoode® Produce Sticker Campaign: A playful invitation to join

November 7, 2026 by Food Polka

Hard-lit produce, custom Phoode® stickers and playful animation turned familiar fruit and vegetables into an invitation to join the platform. The Instagram and Facebook campaign earned about a 7% click rate.

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Categories: Animation, creative direction, food advertising, Food Photography Production, food styling, Stop Motion Animation • Tags: Animation, custom food animations, food animation, food photography, phoode, social media content

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Phoode graphic animation still showing vegetables in a stock pot

Phoode® Social Campaign: Make food people stop scrolling.

November 1, 2026 by Food Polka

Original food photography and playful animation made food professionals curious about Phoode®. The campaign brought a high volume of visits, with about 8% converting into subscriptions.

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Categories: Animation, creative direction, food advertising, Food Photography Production, food styling, Stop Motion Animation • Tags: Animation, custom food animations, food animation, food photography, phoode, social media content

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Yum and Hungry project title with the Freeform grilled cheese image

Freeform’s Yum & Hungry: Culinary Production & Food Styling

October 28, 2026 by Food Polka

Culinary production, art direction and styling for Freeform’s Yum & Hungry: character-inspired dorm-style food, made with a fridge, toaster and microwave.

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Categories: Culinary Production, food advertising, food styling

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Fleming’s Holiday Campaign: Food Styling & Culinary Direction

October 28, 2026 by Food Polka

Food styling, culinary direction, kitchen staging and food-set styling for Fleming’s holiday campaign, bringing the warmth of gathering and sharing a meal to the screen.

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Categories: Culinary Production, food advertising, food styling

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Cacique Auténtico Cravings: Full Creative & Food Video Production

October 28, 2026 by Food Polka

Full creative and culinary production for Cacique’s Auténtico Cravings: three playful, sensual food films, from recipe development and styling through directing, filming, editing and postproduction.

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Categories: Culinary Production, food advertising, food styling

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Cacique Coast to Costa: Full Creative & Food Video Production

October 28, 2026 by Food Polka

Full creative and culinary production for Cacique’s Coast to Costa campaign, from recipe development and food styling through directing, filming, editing and postproduction.

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Categories: Culinary Production, food advertising, food styling

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Food Video Production for Hilton Hotels: Off the Menu

October 28, 2026 by Food Polka

Behind Hilton Hotels’ Off the Menu: chef storytelling, culinary direction, food styling and sets shaped around each restaurant’s identity, including collaboration with José Andrés’ culinary team.

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Categories: Culinary Production, food advertising, food styling

LASAN OrganicsLA food composting campaign Los Angeles, LASAN OrganicsLA campaign

Translating Food Culture Into Behavior: LASAN Organics Campaign for the City of Los Angeles 🗑️🍌

September 24, 2026 by Food Polka

Recently, Food Polka worked on Los Angeles Sanitation and Environment’s OrganicsLA / “Green Bin It, LA” campaign for LASAN that was supposed to teach city residents and restaurant owners about composting and using LASAN green bins for composting food scraps. Food Polka contributed to both the creative and production teams when it comes to food behaviors, working closely with the agency and producer on the culinary concepts, cultural representation of food, and direction of the residential scenes. A public campaign […]

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Categories: Creative Content Development, Culinary Production, Food Photography, Food Photography Production, Food Styling, Food Video Production • Tags: composting, creative director, food photography, food stylist los angeles

1
Fractional CMO, Creative Director, Head of Growth, VP Marketing, CPG food beverage, DTC food beverage, consumer psychology, performance creative, food-tech founder, food marketing, beverage marketing, fractional CMO food, creative director CPG, CPG marketing, DTC marketing, food brand marketing, open to work, food polka, marta fowlie, founder of phoode

🔪 Why I’m Slowly Killing Food Polka Freelance to Death ☠️

November 21, 2025 by Food Polka

(And Yes, I’m Open to Full-Time, Fractional CMO, Head of Growth, or Executive Creative Director Roles in CPG/DTC Food & Beverage and FoodTech) Hand me the product that should be selling but isn’t, the customers who say one thing and buy the opposite, the restaurant rebrand that looked smart on paper but quietly drives people out the door, the campaign that gets noise and zero revenue, and the sales numbers no one can explain. Give me data from everywhere and […]

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Categories: Creative Content Development, creative direction, creative direction, entrepreneur, Food Photography, Marta Fowlie • Tags: art director, consumer psychology, content strategist, CPG food beverage, creative director, food marketing, foodtech founder, Fractional CMO, performance creative, VP Marketing

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