As a food & beverage-focused creative, culinary producer, food stylist, and food photography producer based in Los Angeles, I’ve dedicated years to crafting compelling visual and non-visual content for the food and beverage industry and media. My journey began with a deep passion for food and creativity, leading me to build brand identities for emerging restaurant chains, produce captivating food photography for National Geographic publications, and create Webby Award-winning videos. Through these experiences, I’ve witnessed the transformative power of food […]

Categories: Apple Cider, Beverage Styling, Bloody Mary, Capuccino, Creative Content Development, creative direction, food advertising, Food Styling, food styling, Liquors, Martini, Mojito, Published by Marta Fowlie • Tags: commercial food stylist los angeles, food service food styling, food stylist los angeles, fruit, grapefruit, polaroids, produce

I took on the roles of producer, tabletop director, and food stylist to create a social media-style commercial that explores different types of consumers and their reasons for choosing and incorporating plant-based meat products into their daily routines. This engaging ad employs storytelling techniques featuring elements of lifestyle, tabletop food close-ups, preparation scenes, and witty human-like oops moments. By showcasing the versatility of plant-based meat, the films present a wide range of meal ideas to inspire consumers. The ad’s visual […]

Categories: Apple Cider, Beverage Styling, Bloody Mary, Capuccino, Creative Content Development, creative direction, food advertising, food styling, Food Styling, Liquors, Martini, Mojito, Published by Marta Fowlie • Tags: commercial food stylist los angeles, food service food styling, food stylist los angeles, fruit, grapefruit, polaroids, produce

The Phoode.com social media branding campaign proved to be highly successful, driving significant traffic to the website and boasting an impressive conversion rate. The concept centered around capturing various types of vegetables, fruits, and produce, each adorned with a branded sticker or wrap displaying the Phoode® platform name. These images depicted the produce during food preparation actions, such as slicing or chopping, showcasing the connection between the ingredients and the meals prepared by consumers in their kitchens. To further engage […]

Categories: Apple Cider, Beverage Styling, Bloody Mary, Capuccino, Creative Content Development, creative direction, food advertising, Food Styling, food styling, Liquors, Martini, Mojito, Published by Marta Fowlie • Tags: commercial food stylist los angeles, food service food styling, food stylist los angeles, fruit, grapefruit, polaroids, produce