Working with puppies 🐶 for the Just Food for Dogs brand has been one of the most fun projects I worked on in 2024. It’s not just about the shoots or the campaigns; it’s about the magic of being surrounded by these incredible creatures. Two years ago, I lost my beloved dog, Jack. He was my companion for 17 years, and to this day, I haven’t brought another dog into my life. Jack was irreplaceable. However, my work allows me […]

Categories: creative direction, Fish, food marketing, food photography, food styling, Lobster, Phoode.com, Salmon, Scallops, Sea Food, Shellfish, Shrimp • Tags: art director, beverage CPG social media content, beverage social content, creative director, creative director los angeles, creative food stylist los angeles, culinary producer, fast food photographer, fast food photography los angeles, fast food stylist, food CPG social media content, food photographer los angeles, food photography producer, food social content, food stylist, food stylist los angeles, onwhite food photographer, phoode, restaurant branding, restaurant designer, restaurant marketer, restaurant marketing expert, restaurant photographer, restaurant photographer los angeles, social content, social media content producer, social media content production, social media content production los angeles

When I browse Instagram—usually out of professional curiosity— and I click on an ad that catches my eye, I instantly get targeted by 1000 similar brands and products looking for lookalikes 💥 (read more about this in my article The Food and Beverage Marketers Scarcity Mindset Breeds Scarcity of Results) Ironically, even though I create ad campaigns and produce content for a living, I rarely buy things I don’t need. However, I continuously observe how these ads work in the […]

Categories: creative direction, Fish, food marketing, food photography, food styling, Lobster, Phoode.com, Salmon, Scallops, Sea Food, Shellfish, Shrimp • Tags: art director, beverage CPG social media content, beverage social content, creative director, creative director los angeles, creative food stylist los angeles, culinary producer, fast food photographer, fast food photography los angeles, fast food stylist, food CPG social media content, food photographer los angeles, food photography producer, food social content, food stylist, food stylist los angeles, onwhite food photographer, phoode, restaurant branding, restaurant designer, restaurant marketer, restaurant marketing expert, restaurant photographer, restaurant photographer los angeles, social content, social media content producer, social media content production, social media content production los angeles