Tag: creative director

$Fractional CMO, Creative Director, Head of Growth, VP Marketing, CPG food beverage, DTC food beverage, consumer psychology, performance creative, food-tech founder, food marketing, beverage marketing, fractional CMO food, creative director CPG, CPG marketing, DTC marketing, food brand marketing, open to work, food polka, marta fowlie, founder of phoode$

🔪 Why I’m Slowly Killing Food Polka Freelance to Death

November 21, 2025 by Food Polka

(And Yes, I’m Open to Full-Time, Fractional CMO, or Creative Director Roles in CPG/DTC Food & Beverage and FoodTech) I’m done. I’m deliberately winding down Food Polka freelance because I can’t take one more flighty client and briefs that say “just make it look like [trending brand] but cheaper.” I already know — before the moodboard even loads — that it’s heading straight to 1.2 ROAS, dead comments, and zero brand memory. Forever forgettable. It’s a race to the bottom, […]

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Categories: Creative Content Development, creative direction, creative direction, entrepreneur, Food Photography, Marta Fowlie • Tags: art director, consumer psychology, content strategist, CPG food beverage, creative director, food marketing, foodtech founder, Fractional CMO, performance creative, VP Marketing

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dog food stylist, dog food, just food for dogs, dog food photographer, dog food advertising, dog stylist, food polka, marta fowlie

Dog Food Stylist Works with Puppies for Just Food for Dogs 🐾

January 17, 2025 by Food Polka

Working with puppies 🐶 for the Just Food for Dogs brand has been one of the most fun projects I worked on in 2024. It’s not just about the shoots or the campaigns; it’s about the magic of being surrounded by these incredible creatures. Two years ago, I lost my beloved dog, Jack. He was my companion for 17 years, and to this day, I haven’t brought another dog into my life. Jack was irreplaceable. However, my work allows me […]

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Categories: creative direction, Fish, food marketing, food photography, food styling, Lobster, Phoode.com, Salmon, Scallops, Sea Food, Shellfish, Shrimp • Tags: art director, beverage CPG social media content, beverage social content, creative director, creative director los angeles, creative food stylist los angeles, culinary producer, fast food photographer, fast food photography los angeles, fast food stylist, food CPG social media content, food photographer los angeles, food photography producer, food social content, food stylist, food stylist los angeles, onwhite food photographer, phoode, restaurant branding, restaurant designer, restaurant marketer, restaurant marketing expert, restaurant photographer, restaurant photographer los angeles, social content, social media content producer, social media content production, social media content production los angeles

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food polka; marta fowlie; restaurant photography; restaurant photographer los angeles; food photographer los angeles; food stylist los angeles; middleeastern cuisinge photography; food photography; mediterranean food photographer los angeles; catering photographer; menu photographer, Mediterranean food photography

Mediterranean food photography for Green Olive fast casual restaurant chain 🌯

September 5, 2024 by Food Polka

I recently had the pleasure of working with The Green Olive, a Southern California-based fast-casual restaurant chain and catering service, to completely reimagine their visual branding. They came to me with the goal of capturing their Mediterranean dishes in a new light—literally. The challenge was to create Mediterranean food photography that stood out with crisp, hard lighting and a beautifully styled aesthetic that reflected their unique offerings while setting them apart from competitors 🥗 As the creative director and photography […]

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Categories: creative direction, Fish, food marketing, food photography, food styling, Lobster, Phoode.com, Salmon, Scallops, Sea Food, Shellfish, Shrimp • Tags: art director, creative director, creative director los angeles, creative food stylist los angeles, culinary producer, fast food photographer, fast food photography los angeles, fast food stylist, food photographer los angeles, food photography producer, food social content, food stylist, food stylist los angeles, onwhite food photographer, phoode, restaurant branding, restaurant designer, restaurant marketer, restaurant marketing expert, restaurant photographer, restaurant photographer los angeles, social media content production los angeles

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Lifestyle in Motion: Moms and Kids Enjoying Annie’s Brand Products

July 3, 2024 by Food Polka

Last year, I had the pleasure of collaborating with my photographer friend Jayme Burrows on a lifestyle product photography featuring products similar to peanut butter and nutella but made without nuts, specifically designed for people with nut allergies. Our creative goal was to authentically integrate kids with food product into the images. This shoot made me realize how much warmth and humanity is often absent in modern food photography. Many products are depicted in a sterile, editorial style, placed on […]

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Categories: creative direction, Fish, food marketing, food photography, food styling, Lobster, Phoode.com, Salmon, Scallops, Sea Food, Shellfish, Shrimp • Tags: art director, beverage CPG social media content, beverage social content, CPG brand, CPG product, crackers, cream cookies, creative director, creative director los angeles, creative food stylist los angeles, culinary producer, fast food photographer, fast food photography los angeles, fast food stylist, food CPG social media content, food photographer los angeles, food photography producer, food social content, food stylist, food stylist los angeles, helathy salad, onwhite food photographer, phoode, restaurant branding, restaurant designer, restaurant marketer, restaurant marketing expert, restaurant photographer, restaurant photographer los angeles, salad dressing, social content, social media content producer, social media content production, social media content production los angeles, tea cookies

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Social Media Content Production for Food, Beverage, and Hospitality Brands

June 27, 2024 by Food Polka

When I browse Instagram—usually out of professional curiosity— and I click on an ad that catches my eye, I instantly get targeted by 1000 similar brands and products looking for lookalikes 💥 (read more about this in my article The Food and Beverage Marketers Scarcity Mindset Breeds Scarcity of Results) Ironically, even though I create ad campaigns and produce content for a living, I rarely buy things I don’t need. However, I continuously observe how these ads work in the […]

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fast food branding, restaurant photography, fast food chain, food polka, marta fowlie, phoode, food photographer los angeles, food stylist los angeles, fast food stylist los angeles, restaurant food photographer los

Fast Food Photography for a Fast-Casual Asian Restaurant Chain

April 16, 2024 by Food Polka

I was commissioned to produce branding and menu food photography for Titan’s Pho, a fast-casual restaurant chain, planning to franchise its restaurant concept. The client sought a cohesive look and style for their five different menu lines, evoking the essence of on-white fast food photography. The place serves a mixture of Asian cuisines with Vietnamese, Thai, and Chinese influences 🍜 🍛 🍚 🍝 🍲 🥗. The scope of the project included creating the brand’s visual identity for their entire food […]

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Categories: creative direction, Fish, food marketing, food photography, food styling, Lobster, Phoode.com, Salmon, Scallops, Sea Food, Shellfish, Shrimp • Tags: art director, creative director, creative director los angeles, creative food stylist los angeles, culinary producer, fast food photographer, fast food photography los angeles, fast food stylist, food photographer los angeles, food photography producer, food stylist, food stylist los angeles, onwhite food photographer, phoode, restaurant branding, restaurant designer, restaurant marketer, restaurant marketing expert, restaurant photographer, restaurant photographer los angeles

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Seafood Photography Production for KnowSeafood

May 26, 2023 by Food Polka

I was commissioned to create style and produce branding and product food photography for KnowSeafood, in line with their new brand identity and website design. The scope of the project included capturing a range of images, including individual and group product photos, website banners, recipes, and lifestyle shots. For a detailed account of the process and to see the complete story behind the creation of the product, recipe, and lifestyle shots for this project, please read: “Transforming Seafood Company into […]

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Categories: creative direction, Fish, food marketing, food photography, food styling, Lobster, Phoode.com, Salmon, Scallops, Sea Food, Shellfish, Shrimp • Tags: art director, creative director, creative director los angeles, creative food stylist los angeles, culinary producer, food photographer los angeles, food photography producer, knowseafood, phoode, seafood

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My Food + Beverage Branding & Advertising Insights

January 24, 2023 by Food Polka

I’ve been loving the world of food and beverage branding and advertising since my childhood in communist Poland, where I maniacally collected and studied Western CPG packaging and ads. After earning an MA in sociology and studying human behaviors and persuasion, I worked with food and beverage CPG consumer focus groups and market data analysis. My creative calling and instincts eventually led me to my current endeavors in Los Angeles where I produce food and beverage advertising content and media, […]

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Categories: Beverage Styling, creative direction, Fish, food marketing, food photography, food styling, Lobster, Phoode.com, Salmon, Scallops, Sea Food, Shellfish, Shrimp • Tags: art director, beverage stylist Los Angeles, creative director, creative director los angeles, creative food stylist los angeles, culinary producer, fast food photographer, fast food photography los angeles, fast food stylist, food marketing expert, food photographer los angeles, food photography producer, food stylist, food stylist los angeles, onwhite food photographer, phoode, restaurant branding, restaurant designer, restaurant marketer, restaurant marketing expert, restaurant photographer, restaurant photographer los angeles

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Small Kitchen Utensil Photography

February 22, 2019 by Food Polka

This project is all about the story of those sharp metal things we use in the kitchen. We’re not just talking about their physical features, but also the cool vibes they bring to the cooking scene. We’re diving deep into how these sharp tools get the job done in the kitchen and shining a light on all the different roles they play. From their unique shapes to what they’re meant for, we’re uncovering all the cool stuff about them. It’s […]