(And Yes, I’m Open to Full-Time, Fractional CMO, or Creative Director Roles in CPG/DTC Food & Beverage and FoodTech) I’m done. I’m deliberately winding down Food Polka freelance because I can’t take one more flighty client and briefs that say “just make it look like [trending brand] but cheaper.” I already know — before the moodboard even loads — that it’s heading straight to 1.2 ROAS, dead comments, and zero brand memory. Forever forgettable. It’s a race to the bottom, […]

Categories: Creative Content Development, creative direction, creative direction, entrepreneur, Food Photography, Marta Fowlie • Tags: art director, consumer psychology, content strategist, CPG food beverage, creative director, food marketing, foodtech founder, Fractional CMO, performance creative, VP Marketing