About

👋🏻,

Marta Fowlie (a.k.a. Food Polka) is a Los Angeles–based creative director, culinary producer, and food-focused content strategist working across the U.S. and Europe. She specializes in food, beverage, and hospitality brands that need content to do something, not just look good. She works as a strategic creative partner for food, beverage, and CPG brands, providing food photography, video production, and creative direction designed to support real business goals, not just visuals. Read about how Food Polka works.

With a background spanning creative direction, food photography and video production, tabletop direction, food and prop styling, and full-scale production, Marta operates as a senior creative partner from concept through execution. Her work balances craft, psychology, and production reality, delivering high-quality results on budget, without unnecessary complexity or stress.

What sets Marta apart is her foundation in sociology and business psychology. She approaches food content through the lens of consumer behavior, perception, and motivation, creating visuals that support brand positioning, conversion, and long-term trust, not trends or templates. Her work prioritizes clarity, substance, and effectiveness + ROI over surface-level aesthetics.

Marta approaches every project as a thinking partner first, and a maker second.

Before cameras, props, or timelines, she focuses on understanding why the content needs to exist, what it needs to communicate, who it’s for, and what behavior it should influence. This allows the creative to be purposeful, efficient, and aligned with real business goals rather than trends or noise.

Her process is calm, structured, and transparent. She designs projects to be realistic in scope, clear in decision-making, and respectful of budgets and energy. She doesn’t oversell complexity, and she doesn’t believe great work requires chaos.

She works best with brands that value:

  • Clarity over volume
  • Substance over aesthetics alone
  • Thoughtful strategy over quick fixes

Her portfolio includes editorial, commercial, and branded content across photography, video, stop-motion, and short-form storytelling. Notable projects include the Webby Award (x2) winning branded content series – “Off the Menu” for Hilton Hotels, as well as editorial work featured in a globally published National Geographic book. She has collaborated with advertising agencies, media companies, and both emerging and established CPG, food, beverage, and hospitality brands.

Marta is also the founder of Phoode.com, an independent platform connecting food and beverage brands with vetted creative expertise worldwide. Through Phoode, she continues to mentor and collaborate with international creatives while advocating for smarter, more human-centered approaches to food marketing.

She works best with brands that value thinking before execution and content with a reason to exist.

Available for select projects and collaborations.

Have a project in need of a Strategic Creative Partner or Producer?

GET in TOUCH 📞

Clients list include: Hilton Hotels, US Weekly, Freeform, BJ’s Restaurants, Just Food for Dogs, City of Los Angeles, National Geographic, American Greetings, US Weekly, Foodbeast, Cacique, Reddit, Lamb Weston, Erewhon Market, Halo Top, Pick Up Stix, Minute Maid, Fleming’s Steakhouse, Amsterdam Vodka, Galore Mag, Cadence Kitchen, Postmates, Viking, Match.com, KnowSeafood, Umami Burger.

Creative + Production Services

Postproduction Services

  • Retouching
  • Video Editing & Coloring
  • Sound Design

Branding & Marketing Services

  • Conceptual/Creative Research & Consulting
  • Brand Development
  • Copywriting
  • Graphic Design
  • Packaging Design (Graphics & 3D)
  • Logo Development
  • Recipe Development
  • Food Even Design & Production
  • Custom Assignments
  • Research & Consulting

Package Services

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Have a Project in need of a Food Stylist, Food Photographer, or Video Producer?

GET in TOUCH 📞

5 comments

  1. Pingback: How poor English can create a blog | Food Polka

  2. Sno

    What an amazing story… I proudly come from full polish heritage, my grand parents and parents immigrated to Australia after everything was lost… I will never forget the amazing smell of my grandmothers kitchen which has had a major impact on my passion for cooking… I too love finding new things to cook with but also love trying to replicate the amazing polish food that Babcia used to cook… I have a face book page where I upload pics of the things I cook (some good, some not so good) and I try to influence others to get creative in the kitchen on a budget and be greatful for the abundance of different foods we have available… If you would like to take a look, my face book page is ‘www.facebook.com/snoskitchen’ would love to hear what you think… Cheers and best of luck to you… Sno

    Reply
    • Food Polka

      Thank you very much for writing this Sno. It means a lot. I will follow you on Facebook. I myslef like cooking on a budget as it is more challenging and it makes me more creative. Keep in touch. Marta

      Reply

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