I approach every project as a strategic creative partner to food and beverage brands, not simply as a food photographer or content creator. My goal is to deliver visuals that directly support and advance your real business objectives: whether that’s driving sales, strengthening brand identity, boosting engagement, or standing out in a competitive market. If you’re seeking someone to just follow a shot list at the lowest possible price, we might not be the best match. But if you’re looking for a thoughtful collaborator who helps shape what to create, why it matters, and how it aligns with your broader marketing and growth goals, then we’ll thrive working together.
Before cameras, props, or timelines, I focus on understanding why the content needs to exist, what it should communicate, who it’s for, and what behavior it should influence. This ensures that food photography, food video, and branded content are built with intention, not trends.
My process is calm, structured, and transparent. I design productions to be efficient, on-budget, and stress-free, while protecting quality and creative integrity. I don’t oversell complexity, and I don’t believe strong food content requires chaos.
I work best with CPG food and beverage brands and hospitality teams that value:
- Clarity over content volume
- Substance over aesthetics alone
- Strategy over trend-driven execution
My Process
1. Context First
Every project starts with context: brand positioning, audience, budget, timeline, and usage. As a strategic creative partner, I look at where the content will live: social media, paid ads, websites, packaging, or campaigns, and design accordingly.
2. Creative Direction with Purpose
As a creative director for food brands, I develop concepts based on consumer behavior, perception, and brand equity. Every visual decision, from food styling to motion and texture, has a reason.
3. Smart, Scalable Production
I offer food photography, food video production, and mixed media content using production models that reduce friction, cost, and overproduction while maintaining high standards.
4. Hands-On Execution
I stay closely involved throughout the process, from food prep and styling to tabletop direction, shooting, and postproduction, ensuring cohesion across photography and video assets.
5. Assets That Perform
Final deliverables are created to be versatile, long-lasting, and reusable across marketing channels, minimizing the need for constant reshoots and maximizing ROI.
What Clients Can Expect
- Clear communication and reliable turnaround times
- Strategic creative leadership rooted in experience
- Food photography and video content designed to convert, not just impress
- A collaborative, grounded production process
What I’m Not
- A trend-chasing content factory
- A volume-only social media vendor
- A junior production team learning on your budget
I partner with brands looking for high-quality food photography, food styling, and video production in Los Angeles and beyond, with a focus on clarity, intention, and results.
As a Los Angeles–based food photographer, food stylist, and video producer, I work with food, beverage, CPG, and hospitality brands to create food photography and video content that is visually compelling and commercially effective.
Is your food or beverage brand in need of a Seasoned Strategic Creative Partner?
