The Phoode.com social media branding campaign proved to be highly successful, driving significant traffic to the website and boasting an impressive conversion rate.
The concept centered around capturing various types of vegetables, fruits, and produce, each adorned with a branded sticker or wrap displaying the Phoode® platform name. These images depicted the produce during food preparation actions, such as slicing or chopping, showcasing the connection between the ingredients and the meals prepared by consumers in their kitchens.
To further engage the audience, the stickers featured the Phoode® logo alongside a QR code, allowing viewers to easily access the Phoode.com website by simply scanning the code.
The concept utilized hard light photography enveloped in a frame reminiscent of old-school Polaroids, adding a nostalgic touch to the visuals. Additionally, the images were animated to simulate camera flash effects, creating an eye-catching element for social media platforms like Facebook and Instagram.
The combination of visually appealing imagery, interactive QR codes, and strategic social media advertising led to the campaign’s success in driving traffic and conversions for Phoode.com.
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