For Minute Maid, I had the privilege of spearheading multiple seasons of image and GIF production in collaboration with their creative agency. Our goal was to create playful and colorful content for Instagram, aligning seamlessly with the campaign’s emphasis on authenticity and mirroring a natural user-generated feel.
I oversaw every aspect of the photography production process, from food and beverage photography to styling and postproduction. Working closely with the client, we crafted visuals that not only showcased Minute Maid products in the best possible light but also resonated with the target audience on social media platforms.
Food and beverage styling played a crucial role in bringing the brand’s products to life, ensuring that each image captured the vibrant colors and refreshing essence of Minute Maid drinks. Prop styling added an extra layer of visual interest, enhancing the overall aesthetic and storytelling.
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